Same Fire, New Fuel
LIQUID DEATH
A generation that once chased adrenaline in mosh pits and dive bars now finds it in cookouts and carpool lines.
For New Elders, growing up isn’t slowing down.
It’s finding new fuel for their fire.
THE LIQUID DEATH TOOLBOX
We are gifting various "dad" influencers with Liquid Death toolboxes. The box will be tailored to each influencer, featuring "survival kit" type items--- crafted in a tasteful Liquid Death style.
The Dad-Lympics
Liquid Death will host the Dad-Lympics, a 3-day event featuring personalities like Kevin Hart and Dwayne Johnson.
The event will be broadcasted, beginning with a bootcamp that will prepare the participants for the main event. It will feature various challenges such inspired by the everyday trials of fatherhood, including:
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Don't Wake the Baby Obstacle Course
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Grocery Sprint Challenge
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Blind Build Assembly
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Lawnmower Dash
