We Go Where It Stinks
Febreze
New York has no shortage of places that stink.
So we built a team willing to go there.
Meet the Fresh Responders
Not all heroes wear capes.
Some wear blue hats and drive really fast.
FEBREZE — “CODE STINK”
Radio Spot | :30
SFX: Incoming call. Click.
DISPATCH: Fresh Responders. What’s your emergency?
CALLER: (whispering) It's here. It's right outside.
DISPATCH: Alright sir, remain calm. Can you describe your surroundings?
CALLER: Uhm, there's a garbage truck...
SFX: Radio crackle. Another call comes through.
CALLER 2: (out of breath) Hi, I’m jogging by the... Gowanus Canal... and I... Can't...
DISPATCH: Can't breathe? Wait there.
SFX: Radio chatter building.
DISPATCH: Multiple stink reports. All innocent civilians. All just trying to breathe.
BEAT.
DISPATCH: Send in the Fresh Responders.
SFX: Dispatch alert. Radio static.
ANNCR: Febreze. We go where it stinks.
No Stink Too Big
The Jersey Turnpike
The Sub Station, peak summer
The Gowanus Canal
...or too small
Stink: A cautionary tale.
The Fresh Responders Go Undercover
It idles like a garbage truck.
It blocks traffic like a garbage truck.
It smells like...
Twilight Lavender.
The team will visit NYC's smelliest neighborhoods in-person, disguised as the problem.
Keep Up With the Truck
Track the team and submit your neighborhood to be saved next.
